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Preparing For Your Target Market
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S12 Ep25 IDENTIFYING YOUR IDEAL CLIENT

Did you know that many start-ups have a misconception of their target market & ideal clientele because they are going after the "best picks" and not who they are supposed to really be serving? 
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Michael brings this advice: "Let The Facts & Results determine your Target Market & Ideal Clientele - Not Your Preferences as a Business Owner!"

S12 Ep26 WAYS OF REACHING YOUR TARGET MARKET

As a business owner, you should learn and study the platforms, technology, and ways of reaching your target audience while you are creating and/or customizing the content to ensure your effectiveness with the content and delivery methods of the content.
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As the marketer, Kevin gets into this one!

S12 Ep27 CREATE THE CONTENT FOR YOUR TARGET MARKET

You need to create content making it relative to the target audience, WHILE ALSO UNDERSTANDING the platform in how you will be communicating that information so that you are relevant in reaching them and getting their attention.
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In this episode, we discuss some practical ways to do this.

S12 Ep28 ENGAGING YOUR TARGET MARKET

Did you know, who you thought was your target market/client may not be your target market/client. In addition, what type of marketing campaigns should you run to reach them?
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Bert gets Michael and Kevin to compare notes on this topic.

Coming very soon!!!

The Deep Dive - Important registrations and accounts

Bert, Michael, and Kevin dig into what it means to "Build like a boss".

​"The Deep Dive" let's us explore the topic far deeper than we can go in 12 minute episodes.

The guys dig deeper into the previous videos.


​Additional resources

News Item:  https://www.uschamber.com/co/start/strategy/small-business-new
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Need services from us or our guests?

We can help
contact us
Bert Robinson (financial services)
Call/text: Email:
​
brobinson@vafinancialcenter.com
​(804) 454-0942

Kevin Beers (financial services)
Call/text: Email:
kevinbeers.wfg@gmail.com
(804) 476-2271
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We are here to

give you the proper material needed to help you go from surviving to thriving
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"I can survive well enough on my own-if given the proper...material."
-Sarah J. Mass
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